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50 hook patterns that make people stop scrolling

A hook is the first line of a post. These are 50 fill-in-the-blank patterns you can use to write one. Pick a pattern, fill in the brackets with your own words, and use it as the opening line of your next post.

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Curiosity hooks

  1. The one thing nobody tells you about [topic].
  2. What happened when I tried [thing] for [amount of time].
  3. Here is what I noticed after [number] [posts, clients, or weeks].
  4. The part of [topic] nobody talks about.
  5. I did not expect [topic] to change this.

Mistake hooks

  1. The mistake I made with [topic] for [amount of time].
  2. Stop doing [common habit] if you want [outcome].
  3. I used to [old habit], until I learned this.
  4. The biggest mistake I see with [topic].
  5. This small mistake cost me [what it cost].

Result hooks

  1. Here is what changed after [action] for [amount of time].
  2. What [number] [days, weeks, or months] of [action] actually looks like.
  3. Before and after: [topic].
  4. Here is what happened when I finally [action].
  5. The result of doing [action] every day for [amount of time].

List hooks

  1. [Number] things I wish I knew before [topic].
  2. [Number] ways to [outcome] without [common obstacle].
  3. [Number] signs it is time to [action].
  4. [Number] questions to ask before [decision].
  5. [Number] small changes that made a big difference in [topic].

Myth hooks

  1. You do not need [common belief] to [outcome].
  2. The truth about [common belief], based on [experience].
  3. [Common belief] is not true, and here is why.
  4. Everyone says you need [thing]. Here is what actually matters.
  5. The myth about [topic] that keeps [audience] stuck.

Question hooks

  1. Why does [common problem] keep happening?
  2. What would happen if you stopped [common habit]?
  3. Is [common belief] actually true?
  4. What is the real reason [problem] happens?
  5. Have you ever wondered why [topic] feels so hard?

Story hooks

  1. Three years ago, I [starting point]. Today, [where you are now].
  2. I almost gave up on [topic], until [turning point].
  3. Here is the story of my first [attempt, client, or post].
  4. The day I decided to stop [old habit].
  5. I did not plan to [outcome], but here is what happened.

Contrast hooks

  1. What [beginners] do versus what [experienced people] do.
  2. [Old way] versus [new way]: what actually works.
  3. This is what [topic] looks like with, and without, [key factor].
  4. Most people think [common belief]. Here is what I have seen instead.
  5. The difference between [option A] and [option B], in plain words.

Warning hooks

  1. Do not [common action] until you read this.
  2. Watch out for [common pitfall] when you [action].
  3. This is what happens if you ignore [warning sign].
  4. Before you [decision], think about [important factor].
  5. [Common action] can backfire if you skip this step.

How-to hooks

  1. How to [outcome] in [number] simple steps.
  2. How to [outcome] without [common obstacle].
  3. A simple way to [outcome], starting today.
  4. How to [outcome] in [amount of time].
  5. The simplest way I know to [outcome].

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